When creating a U•Seek account, or connecting your already existing U•Seek account with your Facebook account, we will also receive and store the certain information from Facebook, Inc. (“Facebook”), such as your name, user name, password, profile picture, unique Facebook identifier and access token, gender, birthday and email address. If you connect your U•Seek account to Facebook, we will make available and/or share your Facebook user name and your Facebook profile picture to other U•Seek users. Further, U•Seek users may be able to use the U•Seek service to search for or view your U•Seek profile and the information contained therein. In addition, your profile picture, name or username may be displayed to other U•Seek users. For example, another U•Seek user that visits the high score page or marketplace may see the profile pictures of other U•Seek users who have played the game or put items for sale in the market place. Please familiarize yourself with and use the settings in your profile, as they provide you with some options to adjust the information in your U•Seek profile that may be viewed and your activities that may be shared.
INFORMATION WE COLLECT AUTOMATICALLY
Whenever you interact with the U•Seek service, we and third-party advertisers and/or service providers may use a variety of technologies that automatically or passively collect information about how you access and use the U•Seek service (“Usage Information”). Usage Information may include, in part, your browser or device type, your operating system, the page served, the time, the preceding page views, and your use of features or applications on the U•Seek service, such as game history, interaction with friends and group activities, U•Seek Rewards history and your location (if you consent to enabling of location based services). This statistical data provides us with information about the use of the U•Seek services, such as how many visitors visit a specific page, how long they stay on that page, and which hyperlinks, if any, they “click” on. This information helps us keep the U•Seek service fresh and interesting to our visitors and tailor content to a visitor’s interests.
Technologies used on the U•Seek service to collect Usage Information may include, but are not limited to:
Cookies. Cookies are data files placed on a device when it is used to access the U•Seek service. Either we or our third-party advertisers or service providers may place cookies or similar files on your device for security purposes, to facilitate site navigation and to personalize your experience while visiting the U•Seek service. Cookies allow us to collect technical and navigational information, such as your browser type, time you spend on the U•Seek service and the pages you visit. Cookies allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the U•Seek service. If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not accept any cookies. However, please be aware that some features of the U•Seek service may not work properly because we may not be able to recognize and associate you with your U•Seek account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.
Pixel tags. A pixel tag is a transparent graphic image, sometimes called a clear GIF, web beacon or tracking beacon, placed on a web page or in an email, which indicates that a page or email has been viewed. In addition, a pixel tag may tell your browser to get content from another server.
We also automatically collect your IP address or other unique identifier (“Device Identifier”) for the computer, mobile device, technology or other device you use to access the U•Seek service. A Device Identifier is a number that is automatically assigned to your device when you access a web site or its servers, and our computers identify your device (including its location) by its Device Identifier.
HOW WE USE THE INFORMATION WE COLLECT
We use the information we collect about and from you for a variety of business purposes, including, for example, to deliver rewards, respond to your questions and requests; provide you with access to certain areas and features of the U•Seek service; communicate with you about your account and activities using the U•Seek service and changes to any of our policies; tailor content, advertisements, rewards and offers we serve you; improve the U•Seek service; to process applications and transactions, and for our internal business purposes. In addition, we may use your Personal Information for other purposes for which you otherwise provide your consent. We may also post on social networking or third party sites that you are using the U•Seek service.
If you provide us with any financial-related information to obtain products or services from third-party merchants through the U•Seek service, we will use the financial information you provide to bill you for those products and services. By submitting to us your credit card and related personal information, you are authorizing us to use that information, including by sharing it with the merchant and the credit card company, in order to confirm and fulfill your order. We will not otherwise use or distribute your financial information without your prior approval.
SHARING OF INFORMATION
In addition, we may share your information in the following circumstances:
Display of Usage Information within the U•Seek Application: The U•Seek application is designed to help you share information with your friends and with the world. Much of the information you provide us, including Usage Information, is information you are asking us to make public. This includes not only activities in which you engage in the U•Seek application, but also the metadata associated with those activities, such as the time you engaged in those activities. This also includes the games you play, rewards you collect and redeem, rewards you purchase using your points, charities you choose to donate to, the logos/easter eggs you click on, the people that you are a fan of, content you choose to post, and many other bits of information that result from your use of the Services. Our default is almost always to make this information, including Usage Information, public for as long as you do not delete it from the U•Seek application. However, we generally give you settings to make the information more private if you want. Your public information is broadly and instantly disseminated. For instance, your public user profile information may be shown in the Activity Feeds of other users. This Usage Information may be searchable by other users of the U•Seek application, even other users whom you may not know. When you engage in activities within the U•Seek application you should understand that this information will be public. You should think carefully about engaging in these activities since you are making this information public.
Third Parties Providing Services On Our Behalf. In order to carry out your requests, to make various features, services and materials available to you through the U•Seek service, and to respond to your inquiries, we may share your Personal Information with third parties that perform functions on our behalf (or on behalf of our affiliates). These may include, for example, companies or individuals that host or operate the U•Seek service, analyze data or provide customer service; advertisers; merchants, sponsors or other third parties that participate in or administer our promotions or provide marketing or promotional assistance (such as in connection with the U•Seek Rewards Program); and partners in co-branded sites or sites that state that they are “powered by” either us or third party partners. We may also use your Personal Information or share it with our subsidiaries, affiliates, sponsors, partners, advertisers or other third parties to provide you with product information and promotional and other offers.
INFORMATION WE RECEIVE FROM THIRD PARTIES
YOUR CHOICE AND ACCESS
You may always request that we not share your Personal Information with third parties. In addition you may request that we not send you information or offers, or that we not send you push notifications, emails, newsletters, or other communications. To make any such request: (1) modify your account settings; (2) send us an email at firstname.lastname@example.org; or (3) follow the removal instructions in the communication that you receive. Your opt-out request will be processed within 30 days of the date on which we receive it.
?To modify, verify or delete any of your Personal Information that we have collected, you may edit your account user information or contact us at the above email address. In addition, you can control how your profile is publicly displayed by changing your privacy settings.
?In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted to us. We are under no obligation to store your Personal Information indefinitely, and we disclaim any liability arising out of, or related to, the destruction of your Personal Information. Please note that it is not always possible to completely remove or delete all of your information from our databases without retaining some residual data because of backups and other reasons. Finally, please be aware that we do not control certain privacy settings and preferences maintained by our social media partners like Facebook and Twitter. If you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate social media site.
ADVERTISING/BEHAVIORAL TARGETING; HOW TO OPT-OUT
We may allow you to refer friends to the U•Seek service via email and social networking platforms. If you refer a friend by email, we will collect the name and email addresses of proposed recipients to send the email on your behalf. We may also use your name and email address in order to identify you as the initiator of the email. Please inform your friends that we may send them emails on your behalf.
SECURITY OF YOUR INFORMATION
We take information security seriously, and we use reasonable security measures to help protect against the loss, misuse or alteration of your Personal Information. Please note, however, that we cannot ensure the security of any information you transmit to us or that we store. You use the U•Seek service and provide us with your information at your own risk.
Because protecting the privacy of young children is especially important, the U•Seek service is not directed to children under 13 aside from the yet to launch USEEK KIDS. We do not knowingly collect, use or disclose personally identifiable information from anyone under 13 years of age. If you are under 13 years of age, please do not use or access the U•Seek service at any time in any manner. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.
The U•Seek service may contain links to external third-party sites that we do not own or operate. This may include links from advertisers, sponsors and/or platform and content partners that may use our logo(s) as part of a co-branding or co-marketing agreement. We do not control, recommend or endorse and are not responsible for these third-party sites or their content, products, services or privacy policies or practices. These other sites may send their own cookies to your device, they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site which appears or claims that it is one of our services (including those linked to through an email or social networking page).
CONSENT TO PROCESSING AND TRANSFER OF INFORMATION
We operate the U•Seek service in the United States. Our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the U•Seek service, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.